How can you increase student admissions?

Working with your institution, we will create a strategic plan that will align with your current operations and marketing activities. By ensuring that your marketing activities are working with one another and working as an omnichannel marketing campaign, we can make sure that your leads and candidates go from one step in the customer journey to the next as smoothly as possible. Together, we will test what kind of messaging works at every stage in your marketing funnel, and we will optimize it to maximize results. Moreover, Noetic has delivered results for other higher education institutions. We know what generally works and what doesn't.

How do colleges and universities use social media to attract students?

Posting on social media may not directly affect your pipeline, or at least, it may not attract new candidates on its own. Our agency will help you create content that can nurture, educate and inspire your audience, and help you find the role social media will play in the marketing funnel. Moreover, the Noetic team will help you integrate paid ads to your social media platforms to directly reach your ideal candidates.

What platforms are best to use for higher education marketing?

The number of platforms is not as crucial as having two or three that work well with one another. Whether you utilize social media, SEO, blogging, email marketing, or landing pages, you must make them work together as one. With the right messaging and type of content reaching the right audience at the right time, you can ensure that your prospects get a full understanding of what you have to offer. For example, you may generate interest with popular blog posts; it is then essential to collect their information using lead magnets or paid advertisements. Once pre-qualified, invite them to an info session. Lastly, you can remind them of the deadline to apply and continuously re-engage them with other content pieces.

How can my university or college get more attention online?

More attention does not necessarily equate to more applications. Moreover, depending on the number of applicants you need, you may need to reach a selected amount of people within your target audience. By understanding how to reach a particular audience and being efficient with your messaging, you can generate the highest return-on-investment. To start, select a few channels where you want to excel at and that you know will reach your determined audience. From there, make sure you create a step-by-step roadmap for generating interest, generating leads, engaging your leads, and transform them into applications. Creating engaging content remains the number one strategy to get your audience's attention if exposure is your goal.

When can I expect results?

Every institution and program has different cycles, deadlines, requirements and price tags. It will depend on how long it takes for interested leads to decide to follow your program, when the program starts and what they need to apply, and what kind of commitment they need to put into the program. For example, an MBA program that requires its students to pursue it on a full-time basis for one year and has a high price tag may have a longer cycle for its students to decide if that's the right program for them. To start seeing applications will depend on your institution and program details. However, to begin seeing engagement, prospects and generating interest, we usually can help you get a fully-running marketing funnel within three months.

Ottawa Digital Marketing Services

Grow your business and build a strong customer base with Noetic Marketer.

Noetic Marketer is a digital marketing agency in Ottawa specializing in higher education, e-commerce and professional services in Canada’s national capital region. Enhance your business performance with Noetic Marketer.

Some Of Our Ottawa Business Partners

Benefits of Partnering with Noetic Marketer

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Founded in Ottawa

Since the beginning of Noetic Marketer, we’ve supported businesses in the capital region.

Flexibility & Adaptability

We believe in being flexible and adaptable to our industry's changes and in the world around us.

Transparent Work Processes

Our team remains honest and transparent to deliver the best possible results.

Partnerships with Clients

We believe in developing life-long relationships with clients.

Our Services

SEO Services in Ottawa

Get your business discovered online in the regions that matter most. Harness the power of search engine optimization to rank higher on Google. In increasing your rankings, you will see more organic traffic going to your website, resulting in higher sales or services booked. Our team’s SEO services focus on on-page SEO, technical SEO, competitive research, keyword research, content creation, local SEO, link building, and reporting. Although SEO is a highly effective marketing strategy, it is a long-term process. Get started with SEO as soon as possible to increase your rankings over time.

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PPC Management Ottawa

Increase the number of visitors to your website through pay-per-click advertising. PPC ads appear at the top of a search engine results page when a searcher enters a specific query on a search engine. Since the ads appear at the top of the page, PPC results in faster sales and qualified leads. Our PPC platforms include Google ads, Microsoft ads and Twitter ads.

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Content Marketing Services Ottawa

Share content that provides value to your customers through various digital channels. Content marketing supports several marketing strategies as it helps increase the awareness and engagement your customers have with your company. At Noetic Marketer, we provide clients with content marketing strategies, lead magnets, landing pages, email campaigns, blog posts, web pages and more.

Learn more about content marketing

Facebook Ads Ottawa

Post advertisements on social media platforms such as Facebook and Instagram to put your brand in front of people who are likely to be interested. With social media users spending over two hours a day on social media, there are plenty of opportunities to get your brand in front of people who are scrolling through their social media feeds.

Learn more about social ads

Need a partner for your next project?

Our Process

1. Discovery

Our agency needs to understand your company, goals, budget and desired clientele to create winning digital marketing strategies. Throughout this conversation, we will determine whether our agency is a good fit for your professional service.

2. Audit & Analysis

Our team reviews your industry, current trends, competitors and current digital marketing campaigns. We develop personas for your audience as the basis of all new campaigns.

3. Strategy Development

Our team puts together a strategy to gain you more leads and conversions for your professional service. Select which digital marketing services are in your budget, and we will set your campaigns for launch for your desired timeline.

4. Asset Creation

Our designers and copywriters develop the content that the strategy requires. Whether the content is for social media ads, landing pages, visual ads, PPC ads, chatbots or search engine optimization, all content will be valuable to your audience.

5. Implementation

Campaigns are ready for launch on your desired platforms. Audiences are selected, and content is released to your targeted audiences. Our team and yours review all assets before launch.

6. Monitoring

Constant monitoring is vital for the success of your campaigns. Each week, we deliver paid ad reports to all clients. SEO clients receive detailed SEO reports once a month.

7. Optimization

Our team makes improvements to your campaigns in response to daily analysis. We finalize A/B tests and scale performing ads and campaigns. The last four steps repeat for a sustainable marketing strategy.

Frequently Asked Questions

Can the team at Noetic Marketer visit Ottawa businesses in person?

Yes, Covid-19 permitting, Noetic Marketer can visit your company in Ottawa to conduct strategy sessions, learn more about your business and deliver performance updates. We also use Google Meet and Zoom to stay connected with our clients.

Do you work with businesses outside of your niche?

Yes, although we have specialization in higher education, e-commerce and professional services, we service all businesses outside of our niche. Some of our current and past clients include local businesses, tech companies, real estate, SaaS, and more!

What is the timeline to get a project started?

At Noetic Marketer, clients go through an intro call, a discovery session, a proposal, and then the project begins. Typically, the onboarding process is completed within two weeks.

What’s the minimum marketing budget?

We recommend a minimum of $1000 per month marketing spend. Although the amount your company spends depends on your needs and your goals, $1000 a month allows for a high-quality and meaningful digital marketing strategy. Your company can choose a starting budget and increase it as your business grows with Noetic.

Can you do campaigns worldwide?

Yes, Noetic Marketer is confident in marketing to a global audience. We have worked with clients who target customers locally, and target campaigns towards Canada, the United States and worldwide.

What makes Noetic Different?

We treat our clients as partners. We’re here to help support your business as best as possible when it comes to digital marketing. We have genuine care for our clients and want to see them flourish into sustainably successful companies. We offer customized services based on clients' needs and goals and check in often to ensure optimal success.

When should I hire a marketing agency?

The best time to hire a marketing agency is when you have a product-market fit. Once your company is stable and there is a demand for your product or service, digital marketing will help grow and retain your best customers.

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