Our Blog.

Read the latest on digital marketing from the marketers at Noetic. We share our learnings, techniques and tools on topics such as pay-per-click, search engine optimization, content marketing, and social media advertising.

Stand Out from the Crowd: 3 Tips for Making Your Higher Education Institution More Attractive to Prospective Students
Andres Tovar Andres Tovar

Stand Out from the Crowd: 3 Tips for Making Your Higher Education Institution More Attractive to Prospective Students

Since peaking in 2010, college enrollment has steadily declined. For many institutions, such decreases in enrollment can be financially devastating.

Today, few things are more crucial to your institution's lasting strength than its ability to become more appealing to prospective students. Here are a few tips to get you started.

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The Ultimate Guide to Video Content for Higher Education
Krystal Wiltshire Krystal Wiltshire

The Ultimate Guide to Video Content for Higher Education

In this ultimate guide, we'll explore why video content is an effective marketing strategy for higher education institutions and provide practical tips for creating and promoting engaging videos that resonate with potential students.

Get ready to take your higher education marketing efforts that attract students to the next level with the power of video!

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How to Increase College Enrollment: 7 Creative Strategies
Krystal Wiltshire Krystal Wiltshire

How to Increase College Enrollment: 7 Creative Strategies

As colleges strive to distinguish themselves from one another, developing unique and engaging marketing campaigns that resonate with potential students becomes increasingly important.

Here are seven creative strategies to attract more prospective students and increase your college’s enrollment rate!

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9 Proven Strategies for Marketing Higher Education to Adults
Krystal Wiltshire Krystal Wiltshire

9 Proven Strategies for Marketing Higher Education to Adults

Adults have different needs and motivations compared to traditional college students, which can make it challenging to reach and engage with them. But what if we told you nine proven strategies could help you overcome this challenge and successfully market your institution to this rapidly growing demographic?

Read on to learn how to increase your institution's visibility, reach potential students, and help adult learners achieve their educational and career goals.

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43 Steal-Worthy Blog Post Ideas for Your University or College
Krystal Wiltshire Krystal Wiltshire

43 Steal-Worthy Blog Post Ideas for Your University or College

Developing new and engaging ideas to post on your university or college blog can be challenging. A dull and outdated blog can quickly turn off prospective students and cause them to disengage with your school.

Luckily, we've compiled a list of 43 blog topic ideas that will bring your college or university blog to the next level.

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Best Digital Marketing Tools for Higher Education in 2023
Juliana Stacey Juliana Stacey

Best Digital Marketing Tools for Higher Education in 2023

Everyone knows the best place to market higher education is online. Social media campaigns, engaging landing pages, and interactive websites give any university or college a leg up when it comes to attracting and keeping the attention of prospective students.

That’s why we’ve curated a list of some of our favourite digital marketing tools to help your higher ed institution push its digital marketing efforts to new heights in 2023!

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Automated Email Software: How to Choose the Best Email Marketing Automation Tool for Your Business
Garrett Evans Garrett Evans

Automated Email Software: How to Choose the Best Email Marketing Automation Tool for Your Business

Email marketing can be a time-consuming and soul-sucking endeavour. But it doesn’t have to be!

With automated email software, you can save hours each week while increasing your engagement, conversion rates, and most importantly, sales.

This blog post will help you choose the best email marketing automation tool for your business and show you the many benefits of using such powerful software!

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