Higher Education Digital Marketing Agency
Tailored Marketing Solutions Proven to Fill Your Pipeline with Quality Prospects and Applications
Customized, full-service digital marketing strategies
Pay-per-click advertising, social media advertising, content marketing, SEO and more
Complete management from conception to launch and optimization
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Higher Education Marketing Services
A complete digital solution to meet your school’s goals
Digital Marketing Strategy for Higher Education
Not sure where to start? Not to worry. Our higher education digital marketing services will analyze your current marketing strategies and tactics and consult your team on where to go next.
Together, we will build an effective digital marketing strategy to bring more qualified leads to your school's website to increase enrollment, retention, and alumni engagement.
Pay-Per-Click (PPC) For Higher Education
Increase your lead generation through customizable PPC campaigns. Display what your university or college offers to those searching for you, your competitors, or prospective students who have yet to be made aware of your program.
Choose between Google Ads, Microsoft Ads, and X (formerly Twitter) Ads to display your school in front of those searching online.
Social Media Advertising for Higher Education
Students are known to spend hours on social media every single day. With students already spending so much time on social media, it’s the perfect medium to capture their attention and communicate.
You can set up social media ads on Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest, and more to increase your university or college’s brand awareness, generate program interest, and collect more leads, all of which will lead to higher engagement and applications.
Discover how digital advertising on social media engages your audience and leads them to convert.
Search Engine Optimization (SEO) For Higher Education
Having your school appear number one on a Google search is vital when attracting high-quality leads to your school.
Since most people only view the first page of a Google results page, it is essential to rank as high as possible. Our team uses the latest SEO strategies and tactics to attain and maintain a high ranking on Google and other search engines of your choosing. We will focus on on-page SEO, technical SEO, content creation, competitor research, keyword analysis, and link building to ensure success in your school rankings.
Content Marketing for Higher Education
Skip the sales pitch and release valuable content that engages your audience. Content marketing is useful in any stage of the marketing funnel, and it's only growing in popularity.
From awareness to accepting an offer, students and alumni can take advantage of your targeted content. Take this opportunity to create lead magnets, landing pages, blog posts, and emails to get potential students interested enough in your school to apply. Use these tactics to get alumni involved in the student community and increase their willingness to give back.
Social Media Management for Higher Education
Students spend most of their time on social media platforms like Facebook, Instagram, Twitter, TikTok, and Snapchat. These platforms are how students communicate with each other, share their stories, and even get their news. Their worlds revolve around what shows up on their social media feeds.
Stay relevant and relatable through skillfully curated social media accounts that build your school’s brand and reputation, keeping you top-of-mind amongst your target audience.
Website Design for Higher Education
When it comes time for a student to apply to a post-secondary institution, your website is one of the first places they’ll go to research your school. You’ll need to ensure your website stands out to grab their attention.
Noetic Marketer will create an engaging, accessible, and modern online environment for your current and prospective students, ensuring a user-friendly and memorable experience for all users.
CRM Implementation for Higher Education
As a higher education institution, you have a lot of data. From contact details to interaction history, you need one place to organize your information to ensure leads and students receive effective communication. When done right, a thorough CRM system can set your institution apart by providing a consistent, cohesive, and compelling student journey.
Implementing a CRM system is a big undertaking, so it's important to work with specialists like Noetic Marketer to ensure you get the most from your investment!
Conversion Rate Optimization (CRO) for Higher Education
Your higher education institution may have a well-managed online presence that generates consistent traffic, leads, and applications. But what do you do if you need to increase the number of applications without having the marketing budget to drive more traffic? One option is to utilize conversion rate optimization to maximize the potential of your existing traffic sources.
Noetic Marketer will identify missed opportunities within your existing marketing strategy and implement effective solutions that convert your traffic into more applications, all while decreasing your cost per acquisition!
Email Marketing for Higher Education
Email marketing is a powerful tool for higher education institutions looking to reach and engage with prospective students. With email, you can deliver relevant content directly to your audience's inbox, informing them of upcoming events, information sessions, open houses, application deadlines, scholarship opportunities, and more.
Noetic Marketer will work with you to enhance the power of your email marketing, helping you convert more leads into students and maintain valuable relationships with existing students and alums.
Need a partner for your next project?
Why is Higher Education Marketing Important?
Be Competitive In the Industry
Since 2020, the higher education industry has significantly shifted online. With the need for remote education, more online learning options are launching every day. We see new and improved online schools coming up, and students are choosing programs that would typically be too far away to attend. Educational institutions must shift their marketing focus online to remain competitive. Taking advantage of digital marketing is the most effective way to compete with other colleges, universities, and private programs.
Colleges and Universities Must Be Visible Online
Many colleges and universities are seeing a loss of student applications, meaning that marketing teams must work even harder to get qualified students to apply. In this day and age, if your higher education institution is not discoverable online, potential students will not find your programs. Ensure your institution is visible online through pay-per-click advertising, social media advertising, and search engine optimization.
Showcase Your Value Proposition Online
The recent online shift urges schools to showcase their brand, values, mission, and culture online. Marketing teams must align all online content to reflect the university or college brand and showcase their value proposition. Finally, institutions need to communicate deadlines, application processes, scholarships, and program formats online clearly and concisely.
Engage Students Virtually
Another challenge schools are encountering is keeping students engaged remotely. Traditionally, schools host several in-person events per year. COVID-19 forced higher education institutions to rely less on physical events, transforming their strategies to digital means. To get their message across to the right people, schools are pivoting to online events, communicating through email marketing and social media, and being discovered online through search engine optimization and paid advertisements.
Why Choose Our Higher Education Marketing Agency?
We Believe In Education
Education creates positive change in our world. We are here to help qualified candidates find your school and encourage alumni to give back.
Experience In The Industry
Since the founding of Noetic Marketer, our team has worked in the higher education industry. We have a proven funnel that attracts quality candidates and transforms them into applications.
Top-Level Reporting
Get 24/7 access to your online performance dashboard. Our data specialists are available to help you understand the metrics that matter to your institution.
Full Budget Transparency
Obtain complete visibility on spending for each digital marketing campaign.
Goal-Crushing Results
Gain quality leads, accept qualified applicants, be visible online, and encourage alumni to give back.
Extension Of Your Team
Your achievements are our achievements. We form strong partnerships based on constant and open communication. When you work with us, you will get a partner, not a contractor, with your institution's best interest in mind.
Personalized Content
We create content that matters to your target audience. Our copywriter and graphic designer create enrollment marketing campaigns, original and strategic content for landing pages, social media ads, pay-per-click ads, lead magnets, and more.
Passionate About Learning
Our higher education digital marketing agency stays up to date on current trends in the higher ed marketing industry. We consistently test new tools and methods and apply best practices to obtain our clients' best results.
Who We Are
Noetic Marketer is a higher education marketing agency that supports universities and colleges in many ways. At its heart is a team of strategists, designers, and analytic minds focused on achieving your school's enrollment, student, and alumni engagement goals.
Over the past few years, our team has created and implemented complete digital marketing solutions for higher education institutions across North America.
Our services include digital strategy consultations, search engine optimization, pay-per-click advertising, social media advertising, content marketing, and conversational marketing.
Our Higher Ed Digital Marketing Process
Our discovery session is an opportunity to understand your higher education institutions’ brand and enrollment goals. Tell us about your goals, budget, and vision for your university or college, and we will let you know if and how we can help. The purpose of our discovery session is to make sure our agency is a good fit for your institution.
2. Audit & Analysis
Our team will conduct a thorough audit and analysis of your current digital marketing strategies and efforts. We will then research competitors, industry trends, keywords, and more to map the funnel. We will also develop personas for the audiences you are looking to target through digital marketing. These personas will help us build an audience for your social media and pay-per-click ads. In this stage, we will determine where the opportunities are for future campaigns.
3. Strategy Development
Together, we will devise a strategy to help attain and surpass your enrollment goals, event attendance, and more. In this stage, you will decide which higher ed marketing services to begin.
4. Asset Creation
Our team will develop the content to make your higher education marketing strategy successful. We are experienced in writing ad copy, creating landing pages, designing visual advertisements, launching chatbots, writing search-engine-optimized content, analyzing your data, gathering insights from your previous digital marketing campaigns, and more.
5. Implementation
Ready. Set. Launch. In this stage, your campaigns are prepared for execution. Through our research, strategy development, and asset creation, your campaigns will begin for your targeted audiences. All the assets at this stage have been reviewed and approved by you and your team.
6. Monitoring
Our team continually monitors the performance of all running campaigns. Every week, comprehensive paid advertising reports are sent to all clients. For SEO clients, monthly reports are sent outlining their SEO health and rankings on Google and other search engines.
7. Optimization
Your campaigns are improved through in-depth data analysis. In this stage, A/B tests are finalized, and campaigns are scaled. The final four steps in our process are repeated to constantly improve your sustainable marketing strategy.
We’d love to work with you!
Jonathan Simon, Telfer School of Management
“I have been with Noetic Marketer for a few years now. Noetic Marketer has helped to run our paid ads at the school. They always do an excellent job. I highly recommend this team. They always go above and beyond.”
FAQs
How can you increase student admissions?
Working with your institution, we will create a strategic plan that will align with your current operations and marketing activities. By ensuring that your marketing activities work with one another and work as an omnichannel marketing campaign, we can make sure that your leads and candidates go from one step in the customer journey to the next as smoothly as possible. Together, we will test what kind of messaging works at every stage in your marketing funnel, and we will optimize it to maximize results. Moreover, Noetic has delivered results for other higher education institutions. We know what generally works and what doesn't.
How do colleges and universities use social media to attract students?
Posting on social media may not directly affect your pipeline, or at least, it may not attract new candidates on its own. Our agency will help you create content that can nurture, educate, and inspire your audience and help you determine the role social media will play in the marketing funnel. Moreover, the Noetic team will help you integrate paid ads into your social media platforms to reach your ideal candidates directly.
What platforms are best to use for higher education marketing?
The number of platforms is not as crucial as having two or three that work well with one another. Whether you utilize social media, SEO, blogging, email marketing, or landing pages, you must make them work together. With the right messaging and type of content reaching the right audience at the right time, you can ensure that your prospects get a complete understanding of what you have to offer. For example, you may generate interest with popular blog posts; it's then essential to collect their information using lead magnets or paid advertisements. Once pre-qualified, invite them to an info session. Lastly, you can remind them of the application deadline and continuously re-engage them with other content pieces.
How can my university or college get more attention online?
More attention does not necessarily equate to more applications. Moreover, depending on the number of applicants you need, you may need to reach a selected amount of people within your target audience. By understanding how to reach a particular audience and being efficient with your messaging, you can generate the highest return on investment. To start, select a few channels where you want to excel and that you know will reach your determined audience. From there, create a step-by-step roadmap for creating interest, generating leads, engaging your leads, and transforming them into applications. Creating engaging content remains the number one strategy to get your audience's attention if exposure is your goal.
When can I expect results?
Every institution and program has different cycles, deadlines, requirements, and price tags. It will depend on how long it takes interested leads to decide to follow your program, when the program starts, what they need to apply, and what kind of commitment they need to put into it. For example, an MBA program that requires its students to pursue it full-time for one year and has a high price tag may have a longer cycle for its students to decide if that's the right program for them. Starting to see applications will depend on your institution and program details. However, to begin seeing engagement and generating interest, we can usually help you get a fully running marketing funnel within three months.