How can you increase student admissions?

Working with your institution, we will create a strategic plan that will align with your current operations and marketing activities. By ensuring that your marketing activities are working with one another and working as an omnichannel marketing campaign, we can make sure that your leads and candidates go from one step in the customer journey to the next as smoothly as possible. Together, we will test what kind of messaging works at every stage in your marketing funnel, and we will optimize it to maximize results. Moreover, Noetic has delivered results for other higher education institutions. We know what generally works and what doesn't.

How do colleges and universities use social media to attract students?

Posting on social media may not directly affect your pipeline, or at least, it may not attract new candidates on its own. Our agency will help you create content that can nurture, educate and inspire your audience, and help you find the role social media will play in the marketing funnel. Moreover, the Noetic team will help you integrate paid ads to your social media platforms to directly reach your ideal candidates.

What platforms are best to use for higher education marketing?

The number of platforms is not as crucial as having two or three that work well with one another. Whether you utilize social media, SEO, blogging, email marketing, or landing pages, you must make them work together as one. With the right messaging and type of content reaching the right audience at the right time, you can ensure that your prospects get a full understanding of what you have to offer. For example, you may generate interest with popular blog posts; it is then essential to collect their information using lead magnets or paid advertisements. Once pre-qualified, invite them to an info session. Lastly, you can remind them of the deadline to apply and continuously re-engage them with other content pieces.

How can my university or college get more attention online?

More attention does not necessarily equate to more applications. Moreover, depending on the number of applicants you need, you may need to reach a selected amount of people within your target audience. By understanding how to reach a particular audience and being efficient with your messaging, you can generate the highest return-on-investment. To start, select a few channels where you want to excel at and that you know will reach your determined audience. From there, make sure you create a step-by-step roadmap for generating interest, generating leads, engaging your leads, and transform them into applications. Creating engaging content remains the number one strategy to get your audience's attention if exposure is your goal.

When can I expect results?

Every institution and program has different cycles, deadlines, requirements and price tags. It will depend on how long it takes for interested leads to decide to follow your program, when the program starts and what they need to apply, and what kind of commitment they need to put into the program. For example, an MBA program that requires its students to pursue it on a full-time basis for one year and has a high price tag may have a longer cycle for its students to decide if that's the right program for them. To start seeing applications will depend on your institution and program details. However, to begin seeing engagement, prospects and generating interest, we usually can help you get a fully-running marketing funnel within three months.

Toronto Digital Marketing Services

Grow your business and make an impact with Noetic Marketer’s robust digital marketing services.

Noetic Marketer is a Toronto-based digital marketing agency dedicated to helping fellow Toronto businesses succeed in the ever-changing world of online marketing. We do this by offering client-first, consultancy-based, and expertly customized digital marketing campaigns and guidance.

Working with us, you can focus on what they do best—running your business—while we work to ensure your digital marketing campaigns are delivering the results you need. In this way, we hope to play a small part in your business reaching its full potential.

Toronto Digital Marketing Services

Complete digital marketing strategies for Toronto businesses

Digital Marketing Strategy

Not sure where to start? Not to worry. We’ll analyze your current marketing strategies and tactics and consult with your team on where you want to go next. Together, we will build an effective digital marketing strategy to bring you more qualified leads. Learn more.

Pay-Per-Click (PPC)

Appear online when potential clients search for you, your services, or your competitors. We’ll research your optimal keywords, customize the copy to your target audience, select the ideal platform, set the desired budget, and manage your ads throughout the campaign's lifetime. Learn more.

Social Media Marketing

Your potential clients use different social media platforms for hours on end every single day. Why not get your company in front of them with social media advertising? Boost your social media presence, increase your brand awareness, get higher engagement, and gain more leads with professionally managed Facebook Ads, Instagram Ads, LinkedIn Ads, and more. Learn more.

Search Engine Optimization

93% of searchers never go past the first page of Google. That’s why if you want your company to be visible online, it must rank as high as possible in the search results. Our team uses the latest search engine optimization (SEO) strategies and tactics to attain and maintain high search rankings for your company. By doing so, your organic website traffic will increase, and high-quality leads will actively engage with your business. Learn more.

Social Media Management

Social media channels like Instagram and Facebook allow you to showcase your services in captivating ways. With active engagement, you can build a memorable brand that cultivates a loyal and passionate consumer base. We’ll assess your current online presence, develop a dynamic social media strategy, create captivating content customized to the platforms and audiences best suited to your business, and manage your social media marketing posts across all channels. Learn more.

Email Marketing

Email marketing campaigns are one of the most cost-effective ways of reaching leads and clients, delivering an average return of $42 for every $1 you spend! We’ll expertly implement and manage your email marketing campaigns, creating attention-grabbing content, eye-catching designs, and dynamic AI-driven automations that maximize conversions and increase sales. Learn more.

Content Marketing

When presented with the opportunity to engage with sales or value content, leads will always choose the latter. Creating and distributing content your audience wants to engage with is a surefire way of gathering high-quality leads. From lead magnets to landing pages, we’ll work closely with you to develop unique, customized, and valuable content your leads will be eager to consume. Learn more.

Website Design

Your website is the first place most potential customers look when researching your company. Ensure you leave a memorable first impression by creating an engaging and compelling user experience that accurately communicates your brand identity. From the initial idea conception to continued search engine optimization (SEO), we’ll provide you with web design services that meet your timelines, fit your budget, and exceed your expectations every step of the way. Learn more.

CRM Implementation

Successful marketing campaigns result in leads and lots of them. Time and time again, we’ve seen businesses without a CRM struggle to manage the flood of new leads and customers. Noetic Marketer will implement a dynamic CRM solution for your company, helping your business maintain prosperous relationships with every customer, no matter how fast you grow. Learn more.

Need help tackling your toughest digital marketing challenges?

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Why Choose Noetic Marketer as Your Toronto Digital Marketing Agency?

We Are Your Partner, Not Just a Contractor

At Noetic Marketer, we care about our clients. We know you will always understand your business better than we can and have invaluable insights into what works best for the company. For this reason, your opinion is considered in every decision, making us your digital marketing partner, not just a contractor. That's what separates us from other digital marketing agencies.

We Never Stop Learning

Digital marketing best practices are different in 2023 than in 2022, and digital marketing agencies that do not keep up are outdated. As such, continual training is one of our pillars of success, mandatory for each team member. This ensures our clients are provided with nothing but the most effective and successful digital marketing services.

We Provide Custom Built Strategies

Our digital marketing agency builds creative digital marketing campaigns that go beyond traditional tactics. Each executed strategy is specifically developed to suit your unique needs, ensuring your business receives the full benefit of your investment.

We Are Experienced

We are an experienced team of digital marketers who have successfully implemented campaigns across various channels. To date, we have managed more than $1,000,000 in both Google Ads and Facebooks Ads, helping businesses across several industries grow and scale.

Our Digital Marketing Process

1. Discovery

Our discovery session is an opportunity to understand your company’s brand and goals. Tell us about your services, clientele, strategy, budget, and vision for the future, and we will let you know if we can help. We want to see if our digital marketing agency is a good fit for your company, ensuring you’ll get the most from your time and money by working with us.

2. Audit & Analysis

If we’re a good fit for one another, the next step is to conduct a thorough audit and analysis of your current marketing efforts, assessing what is and isn’t working well for you. We will then research your competitors, industry trends, keywords and more to help with our strategy development.

3. Strategy Development

With our research complete, the next step is to develop the strategy needed to meet your digital marketing goals. Working closely with you, the strategy will be finalized, and the specifics of your marketing campaign will be determined.

4. Asset Creation

Our team will then develop the content needed to make the chosen strategy a success. Whether copywriting or graphic design, all asset creation is handled by us. If requested, we also offer a thorough review and feedback process, ensuring every word and visual element is approved by you before being launched.

5. Implementation

Ready. Set. Go. This is the fun part. The strategy has been developed, assets created, and now it all comes together. Your digital marketing campaign is up and running.

6. Monitoring

Good digital marketing isn’t a simple set-it-and-forget-it service. Weekly campaign monitoring is crucial if you want the best performance and results possible. Through data analysis and A/B testing, we assess what is and isn’t working, allowing us to quickly optimize and scale your best-performing assets.

7. Reporting

The final step is communicating all this information back to you. A customized, simple, and easy-to-understand performance dashboard summarizing the results of your entire marketing campaign will be updated weekly. And, with 24/7 online access, you can check in at any time to see how your campaigns are performing.

Testimonials.

“I consider Noetic Marketer a valuable member of our team! They were able to tailor a marketing campaign that fit our budget & goals. Since working with them I have seen an increase in online lead & very happy to recommend their services to anyone!!”

Luis Morales | UNIQ Dimensions

“Cestar College hired Noetic to improve it's marketing strategy and redesign the website. After working closely with them during this process, I can't say enough great things about the company. Throughout the entire process they have been extremely personable, helpful, effective, and efficient. Any time we have had an issue, they have been very responsive and quick to help however they can. I highly recommend working with them!”

Samantha Desroches | Cestar College

“Noetic Marketer has been a joy to work with! They are professional, responsive and hard-working. We have a lot of experience working with marketing companies but we can confidently say that this has been our best experience to date. All their work is of extremely high quality and done accordingly to agreed deadlines.”

Sade Holness | Alpha Career College