Content Marketing Services
Create valuable content that engages your audience on all platforms.
Create rich and valuable content that attracts and engages your audience. Content marketing helps make your target audience aware of your product or service. It also helps convince your audience that they need it - without any sales pitch. A simple blog post on why a product is so beneficial, or how it makes someone’s life easier can lead to higher sales for your company.
Content marketing services.
Content marketing can be used at any point in the customer journey - from awareness to purchase to promotion. You can adapt your content to fit all platforms, leading to a higher reach for your brand.
Content marketing is also essential for your search engine optimization (SEO) strategy. It keeps your webpages fresh, builds links and increases domain authority leading to a higher rank on a search engine results page (SERP).
Content marketing strategy
Clicks on advertisements don’t equal conversions. Your company needs a post-click content marketing strategy to improve your Return on Ad Spend (ROAS). Develop a thorough content strategy, including what content to create, where to post it, and the desired audience. The content marketing strategy will be focused on how to get the highest ROI and ROAS.
Lead magnets
Create lead magnets that interest your audience and lead them to take the desired action. Lead magnets are used to capture your audience’s information for future e-mails marketing campaigns and to qualify your prospects for retargeting campaigns. Finally, lead magnets are a great way to increase brand awareness and to nurture leads as you give your audience free value.
Landing pages
Design high-converting landing pages that are optimized for all platforms. Write copy that captures attention and sells for your company’s landing pages.
E-mail marketing
Develop e-mail marketing campaigns to nurture potential leads and current customers. E-mail marketing is an inexpensive way to connect with your audience and has one of the highest returns on investment. Its high ROI is mainly because your audience has consented to receive your e-mails and are therefore more likely to convert.
Blog posts
Write blog posts that excite your audience and make them want to read the piece of content. Add value for your customers, increase your authority and improve your SEO rankings. Inform your audience about your products and services, and nurture them at any phase of their journey through well-written blog posts.
Discover how our content marketing services helped the Ottawa Digital Marketing Certificate surpass its application goal by 127%!
The content marketing process.
Meet with our team to discuss your company’s goals and objectives. We will discuss how content marketing can play a valuable role in your company’s success.
2. Analysis
Our team will analyze your organization's past content. We will review past performing content and highlight opportunities for new pieces.
3. Strategy development
We will determine the types of content that are necessary for your business to succeed. With a clear understanding of who we are targeting, the platforms they are most active on, and what interests them, we will deliver a high-success content marketing strategy.
4. Implementation
We will develop and post your content on their respective platforms.
5. Monitoring
Our team will review your content's performance, including the number of purchases, leads generated, website visitors, bounce rate, click-through-rate, and more.
6. Optimization
Constant optimization of your content will be done by updating blog posts, making webpages longer, and developing new forms of content.
Testimonial.
The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!
Emily ShortOttawa Digital Marketing Certificate (DMC)
Content marketing integrates with every service offered at Noetic Marketer. Learn more about Search Engine Optimization, Pay-Per-Click, Social Media Advertising, and Web Design to see how they go hand in hand with Content Marketing.
Other Services
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Digital Strategy
Build an effective digital marketing strategy that helps your company grow to new heights and achieve its goals.
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Pay-Per-Click Advertising
Advertise on today’s most used search engines like Google and Microsoft to drive high-intent leads to your products or services.
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Search Engine Optimization
Optimize your web pages, rank higher on search engine results pages, and drive organic traffic to your website.
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Social Media Advertising
Advertise on your audience’s most used social media platforms to increase brand awareness and drive more sales.
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Conversion Rate Optimization
Tailor your sales funnel, improve your user experience, and optimize your conversion rates to turn your traffic into more sales.
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Email Marketing
Connect with your most loyal leads and customers with emails that feature attention-grabbing content and eye-catching designs.
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Website Design
Leave a memorable first impression with an engaging and compelling website that accurately communicates your brand identity.
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CRM Implementation
Take control of your growing contact list and gain valuable insights into sales and marketing opportunities by implementing a CRM system.