How can you increase student admissions?

Working with your institution, we will create a strategic plan that will align with your current operations and marketing activities. By ensuring that your marketing activities are working with one another and working as an omnichannel marketing campaign, we can make sure that your leads and candidates go from one step in the customer journey to the next as smoothly as possible. Together, we will test what kind of messaging works at every stage in your marketing funnel, and we will optimize it to maximize results. Moreover, Noetic has delivered results for other higher education institutions. We know what generally works and what doesn't.

How do colleges and universities use social media to attract students?

Posting on social media may not directly affect your pipeline, or at least, it may not attract new candidates on its own. Our agency will help you create content that can nurture, educate and inspire your audience, and help you find the role social media will play in the marketing funnel. Moreover, the Noetic team will help you integrate paid ads to your social media platforms to directly reach your ideal candidates.

What platforms are best to use for higher education marketing?

The number of platforms is not as crucial as having two or three that work well with one another. Whether you utilize social media, SEO, blogging, email marketing, or landing pages, you must make them work together as one. With the right messaging and type of content reaching the right audience at the right time, you can ensure that your prospects get a full understanding of what you have to offer. For example, you may generate interest with popular blog posts; it is then essential to collect their information using lead magnets or paid advertisements. Once pre-qualified, invite them to an info session. Lastly, you can remind them of the deadline to apply and continuously re-engage them with other content pieces.

How can my university or college get more attention online?

More attention does not necessarily equate to more applications. Moreover, depending on the number of applicants you need, you may need to reach a selected amount of people within your target audience. By understanding how to reach a particular audience and being efficient with your messaging, you can generate the highest return-on-investment. To start, select a few channels where you want to excel at and that you know will reach your determined audience. From there, make sure you create a step-by-step roadmap for generating interest, generating leads, engaging your leads, and transform them into applications. Creating engaging content remains the number one strategy to get your audience's attention if exposure is your goal.

When can I expect results?

Every institution and program has different cycles, deadlines, requirements and price tags. It will depend on how long it takes for interested leads to decide to follow your program, when the program starts and what they need to apply, and what kind of commitment they need to put into the program. For example, an MBA program that requires its students to pursue it on a full-time basis for one year and has a high price tag may have a longer cycle for its students to decide if that's the right program for them. To start seeing applications will depend on your institution and program details. However, to begin seeing engagement, prospects and generating interest, we usually can help you get a fully-running marketing funnel within three months.

Conversion Rate Optimization for Higher Education

Convert more leads into applications with the help of Noetic’s CRO experts

Why Should You Invest in Conversion Rate Optimization?

Your higher education institution may have a well-managed online presence that generates consistent traffic, leads, and applications. But what do you do if you need to increase your number of applications without having the marketing budget to drive more traffic?

One option is to utilize conversion rate optimization to maximize the potential of your existing traffic sources. By analyzing your marketing funnel and identifying key conversion events, you can drive considerably more applications without increasing your volume of inbound leads. That said, CRO is easier said than done and can sometimes result in lower conversion rates and higher acquisition costs if implemented incorrectly.

By working with Noetic Marketer, you can receive expert conversion rate optimization that identifies missed opportunities within your existing marketing strategy and implements effective solutions that convert more traffic into applications, all while decreasing your cost per acquisition!

Optimize Your Student Acquisition Strategy

Recommended by Higher Education Institutions

“I have been with Noetic Marketer for a few years now. I’m the Director of Marketing and Communications at the Telfer School of Management, uOttawa and Noetic Marketer has helped to run our paid ads at the school. They always do an excellent job. I highly recommend this team. They always go above and beyond.”

- Jonathan L. Simon | Telfer School of Management

Get a Winning CRO Strategy

We provide a wide range of services tailored to your institution's needs. Here are some ways Noetic Marketer can help:

CRO audit

Firstly, our conversion rate optimization experts will take the time to review your current marketing campaign performance and compile an in-depth report of their findings.

Growth strategy

Based on the findings of your CRO audit, our team will develop a comprehensive conversion strategy tailored to your institution's specific needs, goals, and budget.

Landing page optimization

Our team will help you design and develop high-converting landing pages that encourage prospective students to take action, such as filling out a form, downloading a brochure, or scheduling a campus tour.

Paid ads optimization

Our copywriting and design teams will optimize your paid ads on Google, Facebook, LinkedIn, YouTube, and any other platform you choose, using updated call-to-actions, hooks, images, and additional body copy.

Website optimization

Our team will analyze your website's design, layout, and functionality and identify and remove potential barriers or obstacles hindering its conversion rate.

A/B test management

Our team will perform A/B testing to compare two versions of an asset to see which one is better converting. Continuously testing and refining different elements of an asset allows us to optimize your campaign's conversion rate perpetually.

Optimize Your Traffic With CRO Experts

What It’s Like to Work With Us

“Noetic Marketer has been a joy to work with! They are professional, responsive and hard-working. We have a lot of experience working with marketing companies but we can confidently say that this has been our best experience to date. All their work is extremely high quality and done accordingly to agreed deadlines.”

- Alpha Career College

Your Partner for High-Performing CRO Campaigns

There are hundreds of digital marketing agencies out there, but we are the perfect partner for your higher education institution because:

It's more than a contract; for us, it's a partnership

We care about our clients. We know that clients will always understand their business better than we can. In every decision we make, your opinion matters.

There is no end to our learning

CRO best practices change every year. For this reason, continual training is one of our pillars of success and is mandatory for each team member. As a result, you will get the most effective and successful CRO strategy for your institution.

You’ll receive customized strategies tailored to your needs

We develop creative CRO strategies that go beyond traditional tactics. Each executed strategy is specifically developed to suit your unique needs, ensuring that your team is receiving the full benefit of your investment.

Our experience is second to none

Our experienced team has implemented conversion rate optimization for other higher education clients. This includes the University of Ottawa's Faculty of Engineering, Faculty of Law and Telfer School of Management, as well as Career City College, Cestar College, Alpha Career College, and more.

Need Help Recruiting More Students?

Our Recent Success Stories

Telfer School of Management

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Alpha Career College

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Get Started With Your Conversion Rate Optimization Today

Other Higher Education Digital Marketing Services

Pay-Per-Click Advertising

Increase lead generation through customizable pay-per-click campaigns targeting those searching for programs, courses or higher education institutions.

Learn More
Social Media Advertising

Advertise on today’s most used social media platforms to increase your reach and encourage more prospective students to apply to your school.

Learn More
Website Design

Leave a memorable first impression with an engaging and compelling website that accurately communicates your school’s identity.

Learn More
Email Marketing

Enhance the power of email marketing to convert more leads into students and maintain valuable relationships with existing contacts.

Learn More
Search Engine Optimization (SEO)

Expand your visibility, attract new web traffic, cultivate prestige and increase enrollment with search engine optimization.

Learn More
Digital Marketing Strategy

Build an effective digital marketing strategy that increases your institution’s leads, enrollment, retention and alumni engagement.

Learn More
Content Marketing

Create valuable, engaging content that intrigues prospective students and lets them know your institution is the best choice for them.

Learn More
CRM Implementation

Create a consistent, cohesive, compelling student journey with a comprehensive customer relationship management system.

Learn More

Conversion Rate Optimization for Higher Education

Why Should You Invest in Conversion Rate Optimization?

Optimize Your Student Acquisition Strategy

Recommended by Higher Education Institutions

Get a Winning CRO Strategy

CRO audit

Growth strategy

Landing page optimization

Paid ads optimization

Website optimization

A/B test management

Optimize Your Traffic With CRO Experts

What It’s Like to Work With Us

Your Partner for High-Performing CRO Campaigns

It's more than a contract; for us, it's a partnership

There is no end to our learning

You’ll receive customized strategies tailored to your needs

Our experience is second to none

Need Help Recruiting More Students?

Telfer School of Management

Alpha Career College

Get Started With Your Conversion Rate Optimization Today

Pay-Per-Click Advertising

Social Media Advertising

Website Design

Email Marketing

Search Engine Optimization (SEO)

Digital Marketing Strategy

Content Marketing

CRM Implementation