How can you increase student admissions?

Working with your institution, we will create a strategic plan that will align with your current operations and marketing activities. By ensuring that your marketing activities are working with one another and working as an omnichannel marketing campaign, we can make sure that your leads and candidates go from one step in the customer journey to the next as smoothly as possible. Together, we will test what kind of messaging works at every stage in your marketing funnel, and we will optimize it to maximize results. Moreover, Noetic has delivered results for other higher education institutions. We know what generally works and what doesn't.

How do colleges and universities use social media to attract students?

Posting on social media may not directly affect your pipeline, or at least, it may not attract new candidates on its own. Our agency will help you create content that can nurture, educate and inspire your audience, and help you find the role social media will play in the marketing funnel. Moreover, the Noetic team will help you integrate paid ads to your social media platforms to directly reach your ideal candidates.

What platforms are best to use for higher education marketing?

The number of platforms is not as crucial as having two or three that work well with one another. Whether you utilize social media, SEO, blogging, email marketing, or landing pages, you must make them work together as one. With the right messaging and type of content reaching the right audience at the right time, you can ensure that your prospects get a full understanding of what you have to offer. For example, you may generate interest with popular blog posts; it is then essential to collect their information using lead magnets or paid advertisements. Once pre-qualified, invite them to an info session. Lastly, you can remind them of the deadline to apply and continuously re-engage them with other content pieces.

How can my university or college get more attention online?

More attention does not necessarily equate to more applications. Moreover, depending on the number of applicants you need, you may need to reach a selected amount of people within your target audience. By understanding how to reach a particular audience and being efficient with your messaging, you can generate the highest return-on-investment. To start, select a few channels where you want to excel at and that you know will reach your determined audience. From there, make sure you create a step-by-step roadmap for generating interest, generating leads, engaging your leads, and transform them into applications. Creating engaging content remains the number one strategy to get your audience's attention if exposure is your goal.

When can I expect results?

Every institution and program has different cycles, deadlines, requirements and price tags. It will depend on how long it takes for interested leads to decide to follow your program, when the program starts and what they need to apply, and what kind of commitment they need to put into the program. For example, an MBA program that requires its students to pursue it on a full-time basis for one year and has a high price tag may have a longer cycle for its students to decide if that's the right program for them. To start seeing applications will depend on your institution and program details. However, to begin seeing engagement, prospects and generating interest, we usually can help you get a fully-running marketing funnel within three months.

Email Marketing for Higher Education

Convert more leads into students with well-written, beautifully designed, and highly personalized email marketing campaigns.

Why Should You Invest in Email Marketing?

Email marketing is a powerful tool for higher education institutions looking to reach and engage with prospective students. With email, you can deliver relevant content directly to your audience's inbox, informing them of upcoming events, information sessions, open houses, application deadlines, scholarship opportunities, and more.

Email campaigns also offer a cost-effective way to nurture relationships with leads and foster loyalty with existing students and alums. Personalizing messages and targeting specific audience segments can improve your return on investment and drive more conversions. Email marketing is one of the most effective ways to reach your target audience today. Every dollar spent on email marketing sees an average return of $42!

When executed correctly, email marketing can be an invaluable investment for any school looking to improve its marketing efforts and connect with its audience on a deeper level. At Noetic Marketer, we will work with you to enhance the power of your email marketing, helping you convert more leads into students and maintain valuable relationships with existing students and alums.

Ready to Convert More Leads Into Students?

Recommended by Higher Education Institutions

“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”

-Emily Short | Digital Marketing Coordinator | Telfer School of Management

Get a Winning Email Marketing Strategy

Today's high school students spend as much as nine hours daily on their mobile devices. Despite the popularity of social media platforms, email remains the preferred method for prospective students to receive valuable information about the schools they are interested in.

Noetic Marketer will work with you to develop a comprehensive email marketing strategy that aligns with your goals and integrates with your other marketing efforts.

Work with us, and we will provide you with the following:

Audience Segmentation

We’ll identify critical segments of your audience and develop a strategy to effectively target your most valuable contacts.

Content Development

We’ll craft compelling, relevant content that drives engagement and action, from attention-grabbing subject lines to clear calls to action.

Design Creation

We’ll create custom email templates that reflect your brand identity while maximizing user experience and conversion rates.

Optimization

We’ll administer routine split testing, optimizing for the most effective copywriting and design elements, ensuring your campaigns provide the best results possible.

Metrics and Analytics

We’ll provide you with weekly reports and insights on the performance of your email campaigns, giving you complete oversight of the results.

Discover the Power of Email Marketing

What It’s Like to Work With Us

“Noetic Marketer has been a joy to work with! They are professional, responsive and hard-working. We have a lot of experience working with marketing companies but we can confidently say that this has been our best experience to date. All their work is extremely high quality and done accordingly to agreed deadlines.”

- Alpha Career College

Your Partner for Effective Email Marketing Campaigns

There are hundreds of email marketing agencies out there, but we are the perfect partner for your higher education institution because:

It's more than a contract; for us, it's a partnership

We care about our clients. We know clients will always understand their business better than we can. In every decision we make, your opinion matters.

There is no end to our learning

Email marketing best practices change every year. For this reason, continual training is one of our pillars of success and is mandatory for each member of our team. As a result, you will get the most effective and successful email campaigns for your institution.

You’ll receive customized strategies tailored to your needs

We create customized strategies unique to your needs. Going beyond traditional tactics ensures your team receives the full benefits of your investment.

Our experience is second to none

We have an experienced team who have implemented email marketing campaigns for other higher education clients. This includes the University of Ottawa’s Faculty of Engineering, Faculty of Law and Telfer School of Management, as well as Career City College, Cestar College, Alpha Career College, and more.

Need to Discuss Your Email Marketing Strategy in More Detail?

Our Email Marketing Process

1. Discovery

We'll schedule a meeting with you to go over your vision for your email marketing campaign and your goals for outreach, audience, branding, and more. Tell us about your school's objectives, budget, and timelines, and we'll let you know how we can help.

2. Strategy

Together, we’ll devise strategies to help you meet and surpass your email marketing goals.

3. Asset Creation

Our copywriting and graphic design teams will develop the assets needed to make your email marketing campaign a success.

4. Deployment

Ready… set… send! At this stage, we prepare your email campaigns for execution. Our research, strategy development, and asset creation generate the ideal platform for launching your campaigns. All assets at this stage are approved by you and your team.

5. Maintenance

Our team monitors the performance of all running email marketing campaigns. Every week, we send you comprehensive reports.

6. Content Refresh

Our team uses in-depth data analysis to improve your email campaigns. A/B tests are finalized in this stage, and campaigns are scaled. The final four steps in our process repeat to continually enhance your email marketing strategy!

Our Recent Success Stories

Telfer School of Management

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Alpha Career College

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Frequently Asked Questions

What email marketing platforms do you have experience with?

Our team has worked with many email marketing platforms, including HubSpot, MailChimp, ActiveCamapign, Klaviyo, and more!

Do you offer copywriting, video editing, and graphic design services for email marketing campaigns?

Yes, we do! We offer full-service digital marketing solutions, including copywriting, video editing, and graphic design services for email marketing campaigns. All creative content is original and produced by Noetic Marketer.

Do you offer conversion rate optimization services?

Absolutely! Our conversion rate optimization services include A/B tests to assess email campaign performance. Based on the results, our team makes changes to the content and designs, which in turn improves conversion rates. We then repeat this process, providing continual optimization.

Will I have access to my account (HubSpot, ActiveCampaign, MailChimp, etc.)?

Yes! We offer complete account visibility and provide clients with a customized weekly report dashboard.

Achieve Your Enrollment and Retention Goals With Email Marketing

Other Higher Education Digital Marketing Services

Pay-Per-Click Advertising

Increase lead generation through customizable pay-per-click campaigns targeting those searching for programs, courses or higher education institutions.

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Social Media Advertising

Advertise on today’s most used social media platforms to increase your reach and encourage more prospective students to apply to your school.

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Website Design

Leave a memorable first impression with an engaging and compelling website that accurately communicates your school’s identity.

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Digital Marketing Strategy

Build an effective digital marketing strategy that increases your institution’s leads, enrollment, retention and alumni engagement.

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Search Engine Optimization (SEO)

Expand your visibility, attract new web traffic, cultivate prestige and increase enrollment with search engine optimization.

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Conversion Rate Optimization (CRO)

Tailor your sales funnel, improve your user experience, and optimize your conversion rates to turn your traffic into more applications.

Learn More
Content Marketing

Create valuable, engaging content that intrigues prospective students and lets them know your institution is the best choice for them.

Learn More
CRM Implementation

Create a consistent, cohesive, compelling student journey with a comprehensive customer relationship management system.

Learn More