How can you increase student admissions?

Working with your institution, we will create a strategic plan that will align with your current operations and marketing activities. By ensuring that your marketing activities are working with one another and working as an omnichannel marketing campaign, we can make sure that your leads and candidates go from one step in the customer journey to the next as smoothly as possible. Together, we will test what kind of messaging works at every stage in your marketing funnel, and we will optimize it to maximize results. Moreover, Noetic has delivered results for other higher education institutions. We know what generally works and what doesn't.

How do colleges and universities use social media to attract students?

Posting on social media may not directly affect your pipeline, or at least, it may not attract new candidates on its own. Our agency will help you create content that can nurture, educate and inspire your audience, and help you find the role social media will play in the marketing funnel. Moreover, the Noetic team will help you integrate paid ads to your social media platforms to directly reach your ideal candidates.

What platforms are best to use for higher education marketing?

The number of platforms is not as crucial as having two or three that work well with one another. Whether you utilize social media, SEO, blogging, email marketing, or landing pages, you must make them work together as one. With the right messaging and type of content reaching the right audience at the right time, you can ensure that your prospects get a full understanding of what you have to offer. For example, you may generate interest with popular blog posts; it is then essential to collect their information using lead magnets or paid advertisements. Once pre-qualified, invite them to an info session. Lastly, you can remind them of the deadline to apply and continuously re-engage them with other content pieces.

How can my university or college get more attention online?

More attention does not necessarily equate to more applications. Moreover, depending on the number of applicants you need, you may need to reach a selected amount of people within your target audience. By understanding how to reach a particular audience and being efficient with your messaging, you can generate the highest return-on-investment. To start, select a few channels where you want to excel at and that you know will reach your determined audience. From there, make sure you create a step-by-step roadmap for generating interest, generating leads, engaging your leads, and transform them into applications. Creating engaging content remains the number one strategy to get your audience's attention if exposure is your goal.

When can I expect results?

Every institution and program has different cycles, deadlines, requirements and price tags. It will depend on how long it takes for interested leads to decide to follow your program, when the program starts and what they need to apply, and what kind of commitment they need to put into the program. For example, an MBA program that requires its students to pursue it on a full-time basis for one year and has a high price tag may have a longer cycle for its students to decide if that's the right program for them. To start seeing applications will depend on your institution and program details. However, to begin seeing engagement, prospects and generating interest, we usually can help you get a fully-running marketing funnel within three months.

CRM for Higher Education

Create a consistent, cohesive, and compelling student journey with a comprehensive customer relationship management system

Why Should You Invest in a CRM System?

As a higher education institution, you have a lot of data. From contact details to interaction history, you need one place to organize your information to ensure leads and students receive effective and consistent communication.

It sounds easy, but communicating with thousands of people at once can be a major challenge if you have no system to support it. Even a small mistake like getting an email address wrong can result in losing a lead or souring a relationship with a student. Multiply this many times over, and you quickly lose out on numerous applications or satisfied students.

From initial contact to graduation, the right CRM solution can set your institution apart by providing a consistent, cohesive and compelling student journey. Implementing a CRM system is a big undertaking, so working with CRM specialists like Noetic Marketer is important to ensure you get the most from your investment!

Improve Your Student Journey With a CRM System

Recommended by Higher Education Institutions

“If you are looking for a digital ad agency, Noetic is the place to go. Dedicated and result-driven team, always committed to their customer’s success.”

- Carla De Ciccio | Director of Digital Transformation and Engagement at the Telfer School of Management

Get a Winning CRM Strategy

We provide a wide range of services tailored to your institution's needs. Here are some ways Noetic Marketer can help:

Understanding the customer's perspective

Our team will design your CRM system to help you uncover insights into your lead's and student's mindset, expectations, and preferences. You can use this information to improve your sales process, marketing strategy, and communication tactics.

Enhancing engagement

Our team will utilize information stored in your CRM system to design personalized messaging that resonates with recipients. This will increase the likelihood of leads and students responding to your marketing communications and engaging with your institution.

Increasing recruitment

Our team will assist you in improving recruitment efforts by providing insights into prospective students' motivations and decision-making processes. Our team will then help you highlight your institution's unique strengths that differentiate you from your competitors and make you stand out in the minds of applicants.

Improving student satisfaction

Our team will help you build stronger relationships with new and current students through consistent and distinctive communication. This will increase student satisfaction and help ensure students complete their studies.

Ready to Improve Your Communication Strategy?

Our CRM Solutions

CRM Implementation

If you don’t have a CRM system, our team can help you start with Hubspot, ActiveCampaign, Zoho, or another CRM you choose. From there, we will provide ongoing support to help you keep track of student interactions and manage your database.

CRM Management

Already have a tailored CRM system in place? Our team can help you manage your CRM software by regularly auditing your database, segmenting your audience, building custom analytics, creating reporting dashboards, and more.

CRM Data Migration

If you’re transferring data from an existing CRM system to a new one, our team can help. We will ensure all your data, including contacts, leads, opportunities, and other related data, is accurately transferred to the new system while minimizing any disruption to your operations.

Receive Customized PPC Solutions

What It’s Like to Work With Us

“Cestar College hired Noetic to improve its marketing strategy and redesign the website. After working closely with them during this process, I can't say enough great things about the company. Throughout the entire process, they have been extremely personable, helpful, effective, and efficient. Any time we have had an issue, they have been very responsive and quick to help however they can. I highly recommend working with them!”

- Samantha Desroches | Assistant Director at Cester College of Business | Health and Technology

Your Partner for CRM Implementation and Management

There are hundreds of digital marketing agencies out there, but we are the perfect partner for your higher education institution because:

It's more than a contract for us; it's a partnership

We care about our clients. We know that clients will always understand their business better than we can. In every decision we make, your opinion matters.

There is no end to our learning

CRM best practices change every year. For this reason, continual training is one of our pillars of success and is mandatory for each team member. As a result, you will get the most effective and successful CRM implementation and management for your institution.

You'll receive customized strategies tailored to your needs

We develop creative CRM strategies that go beyond traditional tactics. Each executed strategy is specifically developed to suit your unique needs, ensuring that your team receives the full benefit of your investment.

Our experience is second to none

Our experienced team has implemented CRM systems for other higher education clients, including the University of Ottawa's Faculty of Law, Career City College, Cestar College, Alpha Career College, and more.

Need Help Recruiting More Students?

Our CRM Process

1. Discovery

Together, we will go through a series of questions to better understand your organization, needs and wants, goals and objectives, and how a CRM system helps achieve them.

2. Analysis

Once we better understand your organization and the project objectives, our team will analyze your current business infrastructure, identifying potential threats and opportunities to a successful CRM system.

3. Strategy development

Our team will develop a CRM strategy outlining our proposed plan. This plan will include proposed integrations, marketing and sales funnels, assets, and automations. We will also communicate the proposed project scope, timelines, and KPIs.

4. Implementation

As soon as we finalize the CRM strategy, implementation will begin. This stage will include but is not limited to data cleanup and migration, connecting integrations, developing automations, establishing contact segmentation, and incorporating assets into the CRM system.

5. Testing & monitoring

We will then rigorously test the CRM system to ensure all integrations and automations operate successfully. We will continue monitoring your new system to ensure all processes work correctly.

6. Onboarding & training

We will onboard your team, outlining the CRM system and how team members will use the various functionalities. We will provide on-demand training to assist team members with outstanding questions or issues.

7. Optimization

Finally, our team will continue to optimize the CRM system to ensure the most effective and efficient operation possible. We will have weekly client meetings to discuss your use of the system and potential problem areas needing optimization.

Our Recent Success Stories

Telfer School of Management

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Alpha Career College

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Get Started With Your CRM System Today

Other Higher Education Digital Marketing Services

Pay-Per-Click Advertising

Increase lead generation through customizable pay-per-click campaigns targeting those searching for programs, courses or higher education institutions.

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Social Media Advertising

Advertise on today’s most used social media platforms to increase your reach and encourage more prospective students to apply to your school.

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Website Design

Leave a memorable first impression with an engaging and compelling website that accurately communicates your school’s identity.

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Email Marketing

Enhance the power of email marketing to convert more leads into students and maintain valuable relationships with existing contacts.

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Digital Marketing Strategy

Build an effective digital marketing strategy that increases your institution’s leads, enrollment, retention and alumni engagement.

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Search Engine Optimization (SEO)

Expand your visibility, attract new web traffic, cultivate prestige and increase enrollment with search engine optimization.

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Conversion Rate Optimization (CRO)

Tailor your sales funnel, improve your user experience, and optimize your conversion rates to turn your traffic into more applications.

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Content Marketing

Create valuable, engaging content that intrigues prospective students and lets them know your institution is the best choice for them.

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