Digital Marketing Strategy for Higher Education
Build your higher education institution’s brand through expert digital marketing strategy services.
Recommended By Our Clients.
“I have been with Noetic Marketer for a few years now. I’m the Director of Marketing and Communications at the Telfer School of Management, uOttawa and Noetic Marketer has helped to run our paid ads at the school. They always do an excellent job. I highly recommend this team. They always go above and beyond.”
- Jonathan L. Simon Telfer School of Management
Why Higher Education Institutions Need Digital Marketing
One of the most complex decisions a student has to make is where they will receive their post-secondary education. After all, post-secondary education is a major investment.
It can be easy for an institution to rely on its reputation to receive applications, but the most effective way for colleges and universities to grab prospective students’ attention is to use digital marketing strategies.
Paid advertisements create opportunities for higher education institutions to promote their best qualities - showcasing world-class programs, information sessions, and unique opportunities - in a way that’s accessible and relatable. Building strong social media and website pages is key to showing that your institution cares about connecting with potential students on a personal level. Being present on these platforms also makes it easier for students to access essential information about your institution.
Why Choose Noetic Marketer?
There are hundreds of ad agencies out there. But Noetic Marketer is the perfect partner for your higher education marketing efforts because we:
Believe In Education
Higher education creates positive change in our world. We are here to help qualified candidates find your school and encourage alumni to give back.
Are Versatile
Our team has ample experience creating full digital marketing campaigns on various platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, various search engines, and more!
Are Higher Education Experts
Noetic Marketer’s founders have an extensive background in higher education marketing, with a proven funnel that attracts quality candidates and transforms them into applications.
Provide Top-Level Reporting
Get 24/7 access to your online performance dashboard. Our data specialists can help you understand the metrics that matter most to your institution.
Give Full Budget Transparency
Obtain complete visibility on spending for each digital marketing campaign.
Supply Goal-Crushing Results
Gain quality leads, accept high-performing applicants, be visible on search engines, and encourage alumni to continually contribute to your institution.
Are An Extension Of Your Team
Your achievements are our achievements. We form strong partnerships based on constant and open communication. When you work with us, you get a partner, not a contractor, with your institution's best interest in mind.
Create Personalized Content
We create content that matters to your target audience. Our copywriters and graphic designers create original and strategic content for higher education landing pages, social media marketing, digital advertising, pay-per-click ads, lead magnets, and more.
Are Passionate About Learning
Our team stays up-to-date with current trends in the higher education marketing industry. We consistently test new tools and digital marketing methods and apply best practices to obtain superior results for our clients.
Want to see real-life examples of Noetic Marketer’s successful digital marketing strategies?
Our case studies exemplify exactly what a customized, expert digital marketing campaign can do for your institution.
Take a look here!
CASE STUDY
Telfer School of Management
CASE STUDY
Ottawa Digital Marketing Certificate
Recommended By Our Clients.
“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”
- Emily Short Ottawa Digital Marketing Certificate
Our Process
Noetic Marketer’s team can create effective marketing strategies tailored to your higher education institution’s brand and intended audience through our process:
Our discovery session is an opportunity to understand your higher education institution’s brand and enrollment goals. Tell us about your objectives, budget, and vision for your university or college, and we will let you know if and how we can help. Our discovery session will help us determine if our agency is a good fit for your institution.
2. Audit & Analysis
Our team conducts a thorough audit and analysis of your current digital marketing efforts. We then research competitors, industry trends, keywords, and more to map the funnel. We also develop personas for the audiences you are looking to target through digital marketing. These personas help us build an audience for your pay-per-click ads and the branding and personality that best fits your institution. In this stage, we determine where the opportunities are for future digital marketing campaigns.
3. Strategy development
Together, we will devise marketing strategies to help attain and surpass your enrollment goals, event attendance, and more.
4. Asset Creation
Our team develops the content needed to make your strategy a success. We are experienced in writing ad copy, creating landing pages, designing visual advertisements, launching chatbots, writing search-engine-optimized content, analyzing your data, gathering insights from your previous campaigns, and more.
5. Implementation
Ready... Set... Launch! At this stage, we prepare campaigns for execution. Our research, strategy development, and asset creation generate the ideal platform for launching your campaigns. All assets at this stage have been reviewed and approved by you and your team.
6. Monitoring
Our team continually monitors the performance of all running campaigns. Every week, comprehensive paid ads reports are sent to all clients.
7. OptimizationOur team uses in-depth data analysis to continually improve your campaigns. A/B tests are finalized in this stage, and campaigns are scaled. The final four steps in our process repeat, in order, to consistently enhance your sustainable marketing strategy!
Digital Marketing Campaigns that Bring Results!
“Noetic Marketer has been a joy to work with! They are professional, responsive and hard-working. We have a lot of experience working with marketing companies but we can confidently say that this has been our best experience to date. All their work is of extremely high quality and done accordingly to agreed deadlines.
In terms of paid advertising, our private career college Alpha Learning Centre is confident in trusting them with our advertising dollars because they put every dollar to good use. Not only that but they give accurate real time reports in a user-friendly form which is great for the people on our team that are unable to understand complex Facebook back-end jargon.
We recently commissioned them to build our landing pages. We are very impressed by the refreshing designs and their attention to detail. They will also be building our website. We are excited to see the results.
As a result of their paid ads and and web design efforts we were able to meet our quota for new students for our September 2021 cohort. We look forward to working with them in the future to continue growing our brand. I’m the Director of Marketing and Communications at the Telfer School of Management, uOttawa and Noetic Marketer has helped to run our paid ads at the school. They always do an excellent job. I highly recommend this team. They always go above and beyond.”
- Alpha Career College
Frequently Asked Questions
-
Creating an effective digital marketing strategy for higher education institutions requires a high-level understanding of diverse ad platforms. Our experienced digital marketing team has worked with a variety of social media channels and ad formats, including Google, Facebook, Instagram, LinkedIn, Bing, Twitter, Snapchat, TikTok, Pinterest, and more.
-
Yes, we do! The Noetic Marketer team offers full-service digital marketing solutions, including copywriting, video editing, and graphic design services. All creative content is original and produced by experienced members of our copywriting and graphic design teams.
-
Absolutely! Our conversion rate optimization services include A/B tests to assess landing page and ad efficiency. Based on the results, our team changes the landing page design and ad content, which massively improves conversion rates. We then repeat this process, providing continual optimization.
-
Yes! Noetic Marketer offers full visibility on all dashboards and provides clients with access to a customized weekly report dashboard that shows how digital ads are performing.
-
No one can ever guarantee results, but what we can guarantee is a digital marketing strategy that follows best practices from years of experience. We build customized marketing strategies that offer most of our clients above-industry results within 2-3 months!
Ready To Boost Applications and Convert Prospective Students?
Schedule your free consultation with Noetic Marketer today to start increasing quality applications and attracting high-performing students.
Other Higher Education Digital Marketing Services
-
Pay-Per-Click Advertising
Increase lead generation through customizable pay-per-click campaigns targeting those searching for programs, courses, or higher education institutions.
-
Social Media Advertising
Advertise on today’s most used social media platforms to increase your reach and encourage more prospective students to apply to your school.
-
Website Design
Leave a memorable first impression with an engaging and compelling website that accurately communicates your school’s identity.
-
Email Marketing
Enhance the power of email marketing to convert more leads into students and maintain valuable relationships with existing contacts.
-
Search Engine Optimization (SEO)
Expand your visibility, attract new web traffic, rank higher in search engine results, cultivate prestige, and increase enrollment with search engine optimization.
-
Conversion Rate Optimization (CRO)
Tailor your sales funnel, improve your user experience, and optimize your conversion rates to turn your traffic into applications.
-
Content Marketing
Streamline your marketing efforts and create valuable, engaging content that intrigues prospective students and lets them know your institution is the best choice for them.
-
CRM Implementation
Create a consistent, cohesive, compelling student journey with a comprehensive customer relationship management system.