How can you increase student admissions?

Working with your institution, we will create a strategic plan that will align with your current operations and marketing activities. By ensuring that your marketing activities are working with one another and working as an omnichannel marketing campaign, we can make sure that your leads and candidates go from one step in the customer journey to the next as smoothly as possible. Together, we will test what kind of messaging works at every stage in your marketing funnel, and we will optimize it to maximize results. Moreover, Noetic has delivered results for other higher education institutions. We know what generally works and what doesn't.

How do colleges and universities use social media to attract students?

Posting on social media may not directly affect your pipeline, or at least, it may not attract new candidates on its own. Our agency will help you create content that can nurture, educate and inspire your audience, and help you find the role social media will play in the marketing funnel. Moreover, the Noetic team will help you integrate paid ads to your social media platforms to directly reach your ideal candidates.

What platforms are best to use for higher education marketing?

The number of platforms is not as crucial as having two or three that work well with one another. Whether you utilize social media, SEO, blogging, email marketing, or landing pages, you must make them work together as one. With the right messaging and type of content reaching the right audience at the right time, you can ensure that your prospects get a full understanding of what you have to offer. For example, you may generate interest with popular blog posts; it is then essential to collect their information using lead magnets or paid advertisements. Once pre-qualified, invite them to an info session. Lastly, you can remind them of the deadline to apply and continuously re-engage them with other content pieces.

How can my university or college get more attention online?

More attention does not necessarily equate to more applications. Moreover, depending on the number of applicants you need, you may need to reach a selected amount of people within your target audience. By understanding how to reach a particular audience and being efficient with your messaging, you can generate the highest return-on-investment. To start, select a few channels where you want to excel at and that you know will reach your determined audience. From there, make sure you create a step-by-step roadmap for generating interest, generating leads, engaging your leads, and transform them into applications. Creating engaging content remains the number one strategy to get your audience's attention if exposure is your goal.

When can I expect results?

Every institution and program has different cycles, deadlines, requirements and price tags. It will depend on how long it takes for interested leads to decide to follow your program, when the program starts and what they need to apply, and what kind of commitment they need to put into the program. For example, an MBA program that requires its students to pursue it on a full-time basis for one year and has a high price tag may have a longer cycle for its students to decide if that's the right program for them. To start seeing applications will depend on your institution and program details. However, to begin seeing engagement, prospects and generating interest, we usually can help you get a fully-running marketing funnel within three months.

PPC Advertising for Higher Education

Recruit more students with customized pay-per-click advertising campaigns.

Why Should You Use PPC Advertising?

PPC for higher education institutes is an effective way to target people searching for educational programs, courses, and designations. Since these individuals are seeking educational opportunities, they are more likely to be interested in enrolling at your school!

Despite this, some higher education institutions find PPC ads intimidating due to a fear of high cost-per-click and competition. But, with proper campaign management, you can attract more students to your institution for a great price.

Allow us to help your school generate leads, attract more students, and achieve your marketing goals with a dynamic PPC advertising campaign!

Turn Qualified Leads Into Students

Recommended by Higher Education Institutions

“I have been with Noetic Marketer for a few years now. I’m the Director of Marketing and Communications at the Telfer School of Management, uOttawa and Noetic Marketer has helped to run our paid ads at the school. They always do an excellent job. I highly recommend this team. They always go above and beyond.”

- Jonathan L. Simon | Telfer School of Management

Get a Winning PPC Strategy

We provide a wide range of services tailored to your institution's needs. Here are some ways Noetic Marketer can help:

Keyword Research

Our team conducts extensive keyword research to identify the most high-performing and relevant keywords to target in your PPC campaigns. This will ensure your ads are shown to the right audience and are more likely to generate clicks and conversions.

Ad Creation and Optimization

We create ads designed to attract prospective students. We will optimize your ads by testing different variations to determine which generate the most clicks and have the highest conversion rates. Choose between Google Ads, Microsoft Ads, and X (formerly Twitter) Ads to display your school in front of those searching online.

Campaign Management

Our team will manage your PPC campaigns. We will track performance and make the necessary adjustments to optimize them. This includes adjusting bids, changing ad copy, and modifying targeting.

Landing Page Optimization

We optimize your landing pages to ensure they are relevant to your ads and provide a positive user experience. This will help increase conversions and improve the effectiveness of your PPC campaigns.

Increase Your ROI With Data-Driven PPC Campaigns

Our PPC Solutions

Google Ads

Increase your visibility and attract prospective students with Google Ads. Our team will target potential students searching for schools and programs like yours through well-crafted search ads.

Microsoft Ads

(Formerly Bing Ads)

Microsoft advertising can expand your reach and connect you with potential students who don’t use Google. You will reach potential students who use Bing, MSN, Yahoo, AOL, and other Bing sites, which hold a 21.9% share of the Canadian desktop search market.

X (Formerly Twitter) Ads

Increase awareness, influence consideration, and drive conversions with Twitter Ads. Our team will display your ads in front of prospective students already searching for schools and programs like yours.

Receive Customized PPC Solutions

Testimonial.

“Great working with the Noetic Marketing team. They were able to help us streamline our Google Ads, increasing lead quantity and lowering the lead cost.”

- Ormond Yeung

Your Partner for High-Performing PPC Campaigns

There are hundreds of ad agencies out there, but we are the perfect partner for your higher education institution because:

It's more than a contract for us; it's a partnership

We care about our clients and know they will always understand their school better than we can. That’s why in every decision that we make, your opinion matters.

There is no end to our learning

PPC best practices change every year. For this reason, continual training is one of our pillars of success and is mandatory for each team member. As a result, you will get the most effective and successful PPC campaigns possible.

Receive customized strategies according to your needs

We create PPC campaigns that go beyond traditional tactics. We create customized strategies unique to your needs. This ensures your team is receiving the greatest return from your investment.

Our experience is second to none

Our experienced team of PPC specialists has implemented campaigns for tens of higher education clients. These include the University of Ottawa's Faculty of Engineering, Faculty of Law, and Telfer School of Management, as well as Career City College, Cestar College, Alpha Career College, and more!

Maximize Your Ad Spend Today

Our PPC Advertising Process

1. Discovery

We'll schedule a meeting with you to go over your vision for your PPC campaigns and your goals for outreach, audience, branding, and more. Tell us about your school's objectives, specific programs you'd like to target, budget, and timelines, and we'll let you know how we can help.

2. Strategy

Together, we’ll devise strategies to help you meet and surpass your PPC advertising goals.

3. Copywriting

Our team of copywriters will develop the assets needed to make your pay-per-click ads successful.

4. Deployment

Ready… set… send! At this stage, we prepare your ads for launch. Our research, strategy development, and copywriting generate the ideal platform for your campaigns. At this stage, you and your team approve all assets.

5. Maintenance

Our team monitors the performance of all running PPC campaigns. Every week, we send you comprehensive reports.

6. Content Refresh

Our team uses in-depth data analysis to improve your ads. A/B tests are finalized in this stage, and campaigns are scaled. The final four steps in our process are repeated to enhance your email marketing strategy continually!

Our Recent Success Stories

Telfer School of Management

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Alpha Career College

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Frequently Asked Questions

How long does it take to get results?

It depends on your location, industry, and target audience, but most of our clients get results within 1-3 months. No agency can guarantee results, but we have the skills, knowledge, and experience to put forward the best strategy and get you results as soon as possible.

What is the recommended budget?

Our recommended budget depends on your location, industry, and target audience, as the price will vary depending on the specific targeting and the bidding strategy being utilized. Although you can run a campaign for as little as $5/day, to hire our agency, we recommend a minimum budget of $50/day. This amount ensures your ads run throughout the day, providing us with enough data to optimize your campaign correctly.

What size of PPC advertising campaigns have you managed?

We have managed pay-per-click advertising campaigns with monthly ad spends ranging from $1,000 to $100,000.

Do you outsource any of the work?

No, all of Noetic Marketer’s PPC advertising services are completed in-house by our talented team of digital marketers.

Do you create landing pages?

Yes, we write, design, and publish custom-built landing pages to accompany your PPC ads. This ensures leads are directed to the appropriate information, increasing conversion rates and the effectiveness of your PPC campaign.

Outperform Your Competitors With Our PPC Solutions

Other Higher Education Digital Marketing Services

Social Media Advertising

Advertise on today’s most used social media platforms to increase your reach and encourage more prospective students to apply to your school.

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Website Design

Leave a memorable first impression with an engaging and compelling website that accurately communicates your school’s identity.

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Email Marketing

Enhance the power of email marketing to convert more leads into students and maintain valuable relationships with existing contacts.

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Content Marketing

Create valuable, engaging content that intrigues prospective students and lets them know your institution is the best choice for them.

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Digital Marketing Strategy

Build an effective digital marketing strategy that increases your institution’s leads, enrollment, retention, and alumni engagement.

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Search Engine Optimization (SEO)

Expand your visibility on popular search engines, attract new web traffic, cultivate prestige, and increase enrollment with search engine optimization.

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Conversion Rate Optimization (CRO)

Tailor your sales funnel, improve your user experience, and optimize lead generation to turn your traffic into more applications.

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CRM Implementation

Create a consistent, cohesive, compelling student journey with a comprehensive customer relationship management system.

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