Social Media Management for Higher Education
Relate to students on a personal level through expertly-managed social media accounts
Stay relevant and relatable through skillfully-curated social media accounts that build your school’s brand and reputation.
Testimonial
“I have been with Noetic Marketer for a few years now. I’m the Director of Marketing and Communications at the Telfer School of Management, uOttawa and Noetic Marketer has helped to run our paid ads at the school. They always do an excellent job. I highly recommend this team. They always go above and beyond.”
- Jonathan L. Simon Telfer School of Management
Why Higher Education Institutions Need A Strong Social Media Presence
Students spend most of their time on social media. Platforms like Facebook, Instagram, Twitter, TikTok, and Snapchat are how students communicate with each other, share their stories, and even get their news. Their worlds revolve around what shows up on their social media feeds.
The best way for your school to get on students’ radars is to pop up on their For You pages.
Students need to see that your school is relatable and accessible. Having a strong social media presence displays an interest in student life and a willingness to participate in conversation with students on platforms that they trust. A student is far more likely to follow up with a school they see on Instagram than one that advertises through billboards or on park benches.
Statistics
97% of teens aged 12-17 have their own accounts on Instagram, Facebook, and Snapchat
77% of teens use social media to get their news and information about current events
Teenager’s use of social media has more than doubled in the last 10 years
Teenagers use “entertainment media” for an average of nine hours a day
The platforms suited to your needs will be strategically managed to captivate and create a strong connection with your audience.
What Makes a Good Social Media Presence?
When creating a social media platform, post-secondary institutions must focus on outreach, engagement, and consistency. Students need reminders that your school is active and interested in what they have to say.
At Noetic Marketer, we focus on the aspects of social media presence that matter most. Our team can help you with the following:
Strategic Planning by Platform
Account Creation and Profile Optimization
Account Audit and Branding Review
Content Creation
Content Scheduling & Publishing
Research, Analysis & Algorithm Optimization
Community Management
Our Process
Noetic Marketer’s team can create a strategy tailored to your higher education institution’s brand and intended audience through our process:
Together, we’ll sit down and talk about your school’s goals, ideal branding persona, and target audience. This will help us ensure that every aspect of our work on your social media pages fits your school’s ideal image.
2. Audit & Analysis
Our team will analyze your current online presence - what platforms you use, your follower counts, your engagement rates, and number of mentions - to determine what social media platforms will be most beneficial to your institution.
3. Strategy development
At this stage, we develop a strategy that fits your budget, timeline, and goals. This strategy can include defining a target audience, deciding on messaging, picking visual elements that compliment your goals, or brainstorming ways to position your online platforms so they stand out.
4. Digital Set-Up /Optimization
Our team will set up new platforms or transform your current ones to match your marketing goals. These optimized pages will help you to expand your student outreach and engage with your target audience.
5. Content Creation
We will create visual and written content that develops your brand, grabs attention, and drives engagement, crafted specifically with students in mind. Our goal will be to build a portfolio of content that makes your school stand out from the rest, promoting unique programs, student success stories, once-in-a-lifetime opportunities, or distinct features that show why your institution is the best choice for prospective students. All content will be sent to you for final approval.
6. Implementation
Utilizing scheduling tools, our team will ensure all posts are launched at optimal times across your platforms, maximizing engagement, impressions, and the value of each post.
7. Monitoring & EngagingOne of the most important aspects of social media management is consistency. Noetic Marketer will spend time engaging with your followers and monitoring your accounts, allowing them to maintain an active presence.
8. Reviewing & OptimizingNoetic Marketer constantly strives for improvement. We’ll track your metrics to figure out what content resonates with your target audience the most, then we’ll optimize future content to reflect what they’re looking for, in turn boosting engagement and outreach.
Ready to impress your customers?
Schedule a free consultation with Noetic Marketer today!
Other Higher Education Digital Marketing Services
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Pay-Per-Click Advertising
Increase lead generation through customizable pay-per-click campaigns targeting those searching for programs, courses or higher education institutions.
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Social Media Advertising
Advertise on today’s most used social media platforms to increase your reach and encourage more prospective students to apply to your school.
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Website Design
Leave a memorable first impression with an engaging and compelling website that accurately communicates your school’s identity.
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Email Marketing
Enhance the power of email marketing to convert more leads into students and maintain valuable relationships with existing contacts.
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Search Engine Optimization (SEO)
Expand your visibility, attract new web traffic, cultivate prestige and increase enrollment with search engine optimization.
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Conversion Rate Optimization (CRO)
Tailor your sales funnel, improve your user experience, and optimize your conversion rates to turn your traffic into more applications.
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Content Marketing
Create valuable, engaging content that intrigues prospective students and lets them know your institution is the best choice for them.
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CRM Implementation
Create a consistent, cohesive, compelling student journey with a comprehensive customer relationship management system.